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Food Packaging: Chiquita Brands Launches Chiquita Banana Sticker Design Contest

If you ever wanted to get your artwork in the hands of millions, here’s your chance to personalize the famous blue Chiquita sticker that has adorned countless numbers of the world’s bananas for nearly 50 years.

Beginning June 21, 2010, Chiquita Brands is inviting consumers to visit www.EatAChiquita.com and put their own spin on the company’s iconic brand image as part of the Chiquita Banana Sticker Design Contest. Eighteen participants will be awarded the ultimate satisfaction and recognition of personalizing an old classic, and having their winning design featured on millions of Chiquita® bananas nationwide.

Chiquita has taken a rather unique approach when it comes to their beloved logo – one that is collaborative and more accessible to fans than ever. “We created the Chiquita Banana Sticker Design Contest to encourage consumers to interact with the Chiquita brand and make the brand their own,” said Judy Chen, Corporate Marketing Group Leader at Chiquita. For the first time ever, Chiquita is giving consumers the opportunity to create their own sticker design based on the iconic blue Chiquita sticker or vote for their favorite design by visiting the Silver Addy Award-winning www.EatAChiquita.com website. “It’s a fun way for consumers to engage with the brand through self-expression.”

Entries can be submitted at www.EatAChiquita.com/sticker-contest between June 21, 2010 and July 18, 2010. Once the top fifty finalists are announced on August 23, 2010, the site will open to the general public for voting on the 18 grand prizewinners through September 12, 2010. No purchase is necessary and official contest rules are available online. The top 50 finalists will receive a prize package of an EatAChiquita.com t-shirt and merchandise from Chiquita’s Shop A Peel Zazzle store (www.Zazzle.com/ShopAPeelTM) customized with their very own sticker design.

All entries must be received by July 18, 2010 to be considered. Finalists and winners will be notified by email and mail during the length of the promotion. All 18 winners will be announced on www.EatAChiquita.com on September 13, 2010.

SOURCE: Chiquita Brands International, Inc.


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