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Video: Americans vent frustration at hard-to-open packaging
In the opening episode of our new video series of exclusive consumer research in partnership with Watch Me Think, Packaging Digest reveals what bothers Americans about packages that are hard to open—and how they adapt.
In less than five minutes, nearly a dozen people show what they go through to get into various products, including foods, electronics and personal care items. Participants also suggest improvements for notoriously hard-to-open packages, from sealed clamshells and lidding on pudding cups to tamper-evident bands and tear-open pouches.
The solution in most cases? Keep your scissors handy!
About the Author(s)
Executive Editor, Packaging Digest
Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.
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