Our ‘bestselling’ articles of the year identify three CPG brands, Frito-Lay, Green Giant and Mondelez, one retailer, Costco, two trend features and an atypical BIB package that readers found to be the most compelling food and beverage content posted here in 2017.
If you’re an avid reader like me, you sometimes look to the bestseller lists to see what books are hot nationally and which of those may spark interest for you, too.
That’s what we have in mind with our annual compilation of the best-read articles published at PackagingDigest.com over the past year. It’s our data-driven way to share with you the content that’s must-read with your peers in food and beverage packaging and likely deserving of your attention, too.
We’ve condensed our comprehensive list to Packaging Digest’s 7 Bestsellers that achieved a particular high-benchmark status making them worthy of special recognition.
We’ll kick things off with a fascinating piece that teams up football, snacks and consumer-engaging smart packaging from Frito-Lay equipped with LED lights and sensors.
Sounds like a heady proposition, but that’s what the snacks brand delivered when it distributed Tostitos bags with built-in alcohol sensors at select Super Bowl LI events and parties on the day of the big game. It’s worth noting that the championship football game is typically one of the worst days of the year for impaired driving. The Party Safe bag permitted football fans who have imbibed to summon an Uber ride with the tap of a smartphone, thanks to near-field communication (NFC) technology also incorporated into the bag. Frito-Lay conducted the promotion with Mothers Against Drunk Driving (MADD).
Albeit a limited promotion, the application clearly demonstrates the power of packaging to directly increase consumer safety. I’d say the brand scored a marketing touchdown and may even have saved a life or two, that’s an MVP performance by any measure.
Brand power continues in a Giant way with #6…
Hungry for packaging information and ideas? You’ll find that and a whole lot more served up in generous portions during WestPack in Anaheim, CA, February 6-8, 2018. For more information, visit WestPack.