Bag-in-box serves up six-pack consumer convenience

A new six-pack cocktail range has debuted from beverage brand No. 1 in bag-in-box packaging. The new product from beverage brand No. 1 comprises six 0.5-L packages in two different combinations: One six pack contains gin, vodka and four types of vermouth (Bianco, Extra Dry, Rosso Sweet and Rosso Bitter), and the other pack contains gin, vodka and four types of vermouth, and the other offers gin, rum, vodka and three flavored vodkas; banana, kiwi, and chocolate/orange.

Bag in box collection for No 1 complete range

This six-pack set is not the company's first offerings in bag-in-box packaging from Rapak. The gin, rum and vodka were introduced last year in 3-L bag-in-box quickly followed by the three flavored vodkas in the same size pack. The four vermouths were launched in Rapak's 2-L bag in May this year.

"We want to offer our customers a great variety of affordable quality products in practical packaging," comments Marita Röksund of No.1. "We started using bag-in-box technology because of the environmental benefits it offers as well as its stylish and appealing design, which is an important factor for customers in our marketplace. Its flexibility for consumers in terms of convenience of handling and easy disposal after use are key benefits.

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