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January 29, 2014
1 Min Read
Dizzzy was introduced by Yoplait in France in late 2008 with teenagers in mind, as a new, carbonated dairy-drink available in two flavors: Exotic fruits; and Citrus fruits. Yoplait asked brand and design consultants Dragon Rouge (www.dragonrouge.com), to help create packaging for the new product. Dragon Rouge worked with the Yoplait team from the identification of the product concept to its positioning, naming and visual identity (packaging, visual language and graphic guidelines). Trends such as humor, playfulness and instant gratification helped Dragon Rouge narrow down the core insights that informed the product innovation process: Dizzy by Yop (yes, Yop) comes in provocative aluminum bottles that have an innovative look. The proprietary bottles are a bold purple color, with block lettering and colorful symbol graphics that include a playful moose character that represents the brand and engages with the target audience on a positive, dynamic and irreverent level. The bottles are litho-printed in six colors. A thin aluminum pull-ring cap is similar to a twist-off bottle top on soda and beer cans, except that the thinner material allows the pull-tab to remove the entire cap. The pull-ring gives the metal bottle another unusual feature.
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