Bakery, Snack industry gets sweet treat with lounge at PACK EXPO Las Vegas

PMMI has announced plans for The Baking and Snack Break lounge at PACK EXPO Las Vegas. Developed in partnership with the Snack Food Association (SFA), the lounge aims to offer a meeting place specifically for baking and snack professionals to connect with suppliers and partners, for even faster access to the solutions they seek.

"The new industry-specific area is ideal for attendees who are looking to find solutions at PACK EXPO quickly and efficiently," says PMMI president & CEO Charles D. Yuska. "The endorsement by the SFA and the corporate sponsorship from Kliklok-Woodman shows great support from the industry." Kliklok-Woodman is The Baking and Snack Break lounge's first corporate sponsor.

The lounge will house an "Ask the Expert" resource center staffed by SFA, where attendees can expect to receive guidance from experts in the baking and snack industry on specific packaging- and processing-related challenges. In addition, a micro-site is being created that will include a connected community. This site will focus on baking and snack trends, news and other relevant industry information, making it faster and easier for attendees to schedule appointments, coordinate purchases and build relationships. The micro-site will feature live blogging from experts on the show floor, and will remain active after the show ends, so that manufacturers can remain in touch with exhibitors year round. A special reception hosted by PACK EXPO and SFA will be held in The Baking and Snack Break lounge on Monday afternoon, September 26, 2011, to offer an additional opportunity for attendees to network with industry peers during the show.

"We think this lounge and the customer-centric approach by PACK EXPO Las Vegas is a great opportunity for the industry to come together," says James A. McCarthy, president & CEO, SFA. "We look forward to working in partnership with PMMI to help advance the interest of the industry."

The Baking and Snack Break joins The Rx Lounge, an industry specific lounge for pharmaceutical professionals, and The Candy Bar, an industry-dedicated lounge for the confectionery industry and endorsed by the National Confectioners Association (NCA). PACK EXPO Las Vegas 2011 will again include The Processing Zone, Reusable Packaging Association's Reusable Packaging Pavilion, The Brand Zone and the Confectionery Pavilion.

For more information about PACK EXPO Las Vegas 2011 or to register, visit www.packexpo.com

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