Jack Mans, Plant Operations Editor

January 30, 2014

1 Min Read
Shrink-sleeve labels are a sweet success

The shrink labels are printed by The R.B. Dwyer Group with their new IVCO (infinitely variable cylinder web offset) press, manufactured by RDP Marathon (www.rdpmarathon.com). The IVCO press enables B.C. Bundt to present a product with gravure quality without the costs of engraved cylinders. The sleeve comes over the cap of the clear-domed cup to ensure tamper-evidence and also hold the spoon to the cup. The sleeve is printed with a bar that indicates where the sleeve should be torn so the it can be easily removed from the container.
This combination label enables B.C. Bundt to offer its customers a secure product and allows the customer to eat the walk-away parfait with the attached utensil. The graphics reveal the mouth-watering flavors and the clear area of the label allows the customer to see what's inside the cup. The parfaits, which sell for $1.99 to $2.39, are available in five flavors-strawberry, chocolate, lemon, Boston cream and banana strawberry. "The product is well received and is selling well," says Jim Hokes, CEO at B.C. Bundt.

About the Author(s)

Jack Mans

Plant Operations Editor

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