Wonka wins with resealable wrap

Lisa McTigue Pierce, Executive Editor

July 31, 2014

1 Min Read
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Resealable packaging turned out to be the golden ticket for the Wonka Chocolate Bar, winning film converter Printpack a 2014 AmeriStar Award from the Institute of Packaging Professionals (IoPP). The Reseal-It feature creates a wrapper that guarantees a hermetic seal (ensuring freshness and tamper evidence) yet peels open easily the entire circumference of the wrap. Integrated into the flow-wrap machinery, the Reseal-it system perforates the film and places a label exactly over the fine perforation. When the consumer opens the pack, no part of the film is removed, though. The label overlaps the perforation to provide a secure tape reseal, keeping any remaining product fresh.

I would imagine there are some people on this planet who can eat just a portion of a chocolate bar and save the rest for later. I, however, am not in that demographic.

About the Author

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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