March 11, 2015
Proximo Spirits Inc. and 1800 Tequila announces the release of their 1800 Ultimate Mixes in Tetra Pak cartons, featuring eco-friendly packaging and three new cocktail flavors—Ultimate Margarita, Mojito and Pomegranate Margarita. Each new cocktail mixer is made with natural sweeteners including agave nectar, a juice derived from the cactus-like Mexican blue agave plant (the same juice that, when fermented, becomes tequila).
A “green” alternative to traditional beverage packaging, the 1800 Ultimate Mixes in Tetra Pak packages are contained in a light, carton-based package, mainly made from paper, which comes from wood, a renewable resource that can be responsibly replenished. The Tetra Pak carton, considered one of the most sustainable liquid food packages on the market, is also recyclable. In fact, more than 60 million Americans are able to recycle the cartons, and that number is growing every day.
An innovator in the spirits industry, 1800 Tequila recognizes that fighting climate change is a global responsibility, and that package choice can have a significant impact on CO2 emissions through the value chain. In addition to the eco-value, the 1800 Ultimate Mixes in Tetra Pak cartons will create fun occasions for the margarita due to the ease of transport and simplified mixing, making the 1800 Ultimate Mixes a perfect addition to any summer soirée. 1800 Ultimate Mixes in Tetra Pak cartons are available nationwide, priced at $4.99 per 1-L carton.
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