BLOG LOG: Beer to go

This is the packaging design and rebranding for the Mug Pub. Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. It is a new concept for take away beer. Beer is filled into paper cups and a special sticker is put on the top for each to identify the different beers. The new cup combines the form of the traditional beer pint with the sustainability of recyclable paper cups. This packaging was designed by a Russian student named Ivan Maximov.