March 11, 2015
Turin chocolateA new range of luxury liqueur chocolates is enjoying the benefits of a fresh packaging concept thanks to twist wrap manufacturer, Cats-Haensel Flexible Packaging. Mexican luxury chocolate manufacturer Chocolates Turin Mexico appointed Cats-Haensel to introduce a fresh twist wrap concept for its new range of luxury liqueur chocolates.
Working with some of the biggest brands in the global drinks industry, the chocolates are filled with a wide range of well known liqueurs, including Malibu and Kahlua. Cats-Haensel Flexible Packaging has supplied a strip wax laminated, gravure printed twist wrap material, SAMF, to complement the new range and increase efficiency.
SAMF was specially developed by Cats-Haensel to provide its customers with a bespoke, easy-to-remove twist wrap that provides the best possible levels of efficiency during high-speed packing processes.
Originally, Turin used two different layers of packaging materials for the individual twist wrap: a printed unsupported aluminum inner strip and a PVC outer wrap.
Following an intensive and dedicated trial program, where Cats-Haensel packaging engineers and market development team worked closely with Turin personnel, the new packaging concept now provides premium wrappers with improved twist characteristics. It also eliminates PVC to satisfy ecological considerations and increases efficiency in the production process by consisting of just one packaging layer.
Cats-Haensel Managing Director Barry Marron said: “We are very proud of the high standard of our wax coated and wax laminated products which, thanks to their excellent print quality and easy-peel characteristics, play a key part in the appeal of our customers’ popular confectionery ranges.
“We were delighted to be able to support our new customer Turin by introducing this concept for their new product. We have built long-standing relationships with our customers by delivering top class support at all stages of innovation, design, engineering, production and delivery and we are looking forward to supporting Turin on many more of its exciting ranges.”
Sergio Colmenares of Turin, said: “We highly appreciate all commercial and technical support from this flexible packaging partner. Although they are from the other side of the world, it feels as if they are just around the corner. The new packaging concept will help us to be very successful in both national and international markets and we are delighted with the choice we made.”
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