Package design for men’s shaving soap aids in-shower shavers: Gallery

Kate Bertrand Connolly 1, Freelance Writer

January 29, 2015

4 Slides
Package design for men’s shaving soap aids in-shower shavers: Gallery

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Color coding on both the card-stock sleeve and the polypropylene case that holds Dave’s Shower Shave soap signals the product’s scent: Spruce Jojoba, Mandarin Mint or Sage Bergamot.

Entrepreneur Dave Nowacek—tired of shaving in front of a sink with chemical-based products on his face, only to get razor burn and nicks—had an epiphany: Stop the insanity, and start shaving in the shower. But the health and beauty aids (HBA) category isn’t exactly brimming with in-shower shaving products. So Nowacek created his own shaving bar, which he calls Dave’s Shower Shave.

The product is hand-crafted, 100% organic soap formulated—and packaged—for in-shower shaving. Each bar is packed in a travel-friendly, recyclable polypropylene case with a suction cup on the back for sticking to the shower wall. The front of the injection-molded case features a square mirror.

Wrapped around the case is a card-stock sleeve printed with brand graphics and color-coded by scent: Spruce Jojoba, Mandarin Mint and Sage Bergamot.

About the Author

Kate Bertrand Connolly 1

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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