Gruma's Guerrero is first Hispanic brand to partner with TerraCycle

Gruma Corp., one of the biggest tortillas and tostadas producers in the United States, has created a partnership with TerraCycle Inc. to collect and reuse Guerrero brand tortillas and tostadas plastic packaging through The Brigade of Tortillas and Tostadas program.

This is the first time that a tortillas and tostadas brand, focused in the United States Hispanic market, has developed this kind of campaign.

The Brigade of Tortillas and Tostadas will pay two cents for every collected package. Collected funds will benefit the Institute of Mexicans Abroad IME Becas Program, a charity that has developed programs to help raise education levels of the Hispanic population living in the United States.

TerraCycle will transform collected packages into new and useful products, such as backpacks and tortilla warmers, among other items.

"With this program, we join efforts to support our families' welfare through preservation of the environment for the well-being of our families and future generations," said Stephanie Bazan, marketing director of Guerrero. "In addition, we want to offer our consumers a choice, so they can use their recycling efforts to support an institution that is engaged with our community's education."

The TerraCycle Brigade program prevents packaging from ending up in landfills, and raises awareness of the environment among consumers, promoting waste reduction, reuse and recycling. Based on the question "What is waste?" TerraCycle makes consumers think about the possibility of making a difference in their environment. Enrollment and participation in the program, as well as packaging and shipping, are free.

Source: TerraCycle Inc.