Nestle launches water brand in recycled bottles

John Kalkowski

January 30, 2014

1 Min Read
Nestle launches water brand in recycled bottles

Nestle Waters North America has launched resource 100% Natural Spring Water to those living in Southern California. resource 100% Natural Spring Water is sustainably sourced natural spring water from selected sources, containing naturally occurring electrolytes for taste. The product is packaged in a bottle made of 50 percent recycled plastic and is recyclable.

As part of the product's Southern California kick-off, resource will host a consumer event where the brand will unveil the 297050-Nestle.jpg


'Fountain of Electrolytenment,' an  interactive fountain of water, at The Grove in Los Angeles. Shoppers will have the opportunity to discover 'Electrolytenment' by asking the Fountain questions and getting live, customized answers in real time. Participants will also have the opportunity to sample resource.


The 'Fountain of Electrolytenment' is the first installation to combine water-writing, a technology that uses falling water droplets to create words and graphics, with a real-time artificial intelligence interface. The exciting result allows people to experience something that has never been possible - having a real life conversation with a fountain of water.


"We are proud to offer a bottled water that is good for you and good for the environment to Southern California," said Larry Cooper, Senior Marketing Manager for resource. "Our goal is to bring the power of new discoveries and Total 'Electrolytenment' through our interactive fountain of water and various LA experts."

resource is available in 700mL and 1 Liter bottles in major southern California supermarkets and convenience stores. The brand is part of the Nestle Waters North America family of bottled water companies.

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