What's on your bucket list?

Most packaging projects today fall into one of three main buckets: Sustainability, Innovation, Efficiencies. The real winners are the ones that dip into all three. Here’s why:

Green continues its trek into the hearts, minds and (more and more) behaviors of consumers. The concept of “pick this not that” has gone viral with a lot of social critters. And how eco-friendly a product or package is weighs more heavily in the equation as we all try to be responsible citizens.

Innovation is the tipping point when comparing like products (ask yourself, what consumer isn’t doing comparisons today before buying).

Efficiencies are key to delivering value to any and all participants up and down the supply chain. Sure, the economy has loosened up a bit, but most people are still making buying decisions based on perceived value.

It’s human nature to categorize and label things to bring order to life. But even packages have to multitask these days. It’s not enough to do one thing great or really good. In today’s Google-gaga world of key-word search and taxonomy, you’ve got to think “plus” when tagging your packaging inside and outside the company. Like a new design that “cuts material by 15 percent + is easy to open” or “cubes out better + runs faster on the packaging line.”

So what’s on your bucket list? And how can you best label your next project to get it the attention it deserves–before, during and after launch?

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