Household packaging: SC Johnson to Acquire Sara Lee's Insecticides Business
March 11, 2015
SC Johnson has reached an agreement to acquire Sara Lee's global household insecticides business, marketer of products under the Ridsect(R), Bloom(R), Catch(R), Cucal(R), Pyrel(R), Vapona(R), and Fumitox(R) brands. These brands are well recognized across 41 countries throughout Asia, Europe, Russia and Africa.
Sara Lee, the U.S.-based company, is best known for products including Sara Lee baked goods, Hillshire Farm(R) and Jimmy Dean(R) meats, and Douwe Egberts(R), Pickwick(R), and Senseo(R) beverages. The pest control business is part of Sara Lee's Household and Body Care unit. SC Johnson is purchasing the pest control portion of that unit.
"We are pleased that this deal, and the addition of the Ridsect(R), Bloom(R), Catch(R), Cucal(R), Pyrel(R), Vapona(R), and Fumitox(R) brands, helps SC Johnson further extend its reach to even more families around the globe for whom pest control products provide invaluable health protection," said SC Johnson Chairman and CEO Fisk Johnson.
SC Johnson expects the deal to be finalized by the end of the year after the customary regulatory clearances and is currently working on transition plans for the business.
As a private company, SC Johnson does not disclose details regarding financial or business transactions.
SOURCE: SC Johnson
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