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Trace-and-trace for wines

Linda Casey

January 29, 2014

1 Min Read
Trace-and-trace for wines
brandwatch and prooftag system



brandwatch and prooftag system

Set of protection and marketing tools for the wine and spirits industry aims to help U.S. wineries and distilleries overcome the problems of counterfeit product and authentication in overseas markets. The system includes Bubble Seal, a tagging system that uses overt, covert and tracking measures for authentication, and an iPhone app.

The app enables distributors and consumers to verify a product's authenticity, by taking a picture of the Bubble Seal, which is then cross-referenced to an online database of products to confirm authenticity. Instant offline authenticity also can be achieved with the company's Reveal detector. 

BrandWatch Technologies, 503-285-3890.

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