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The power of packaging two familiar flavors into one hybrid product is a win-win for brands like Pepsi and Peeps and for consumers.

Joanna Cosgrove

June 14, 2023

3 Slides

“You got chocolate in my peanut butter!” “You got peanut butter on my chocolate!”

If you’re old enough to remember that classic commercial gem for Reese’s Peanut Butter Cups, you’re probably familiar with how successful — and delicious — the power of two flavors can be.

A collaboration between brands is a normal way of generating new product excitement and heightened brand exposure that’s reflected by the packaging design.

Formulating co-branded products is challenge number one, but the packaging design process is a crucial, doubly tricky proposition. Packaging is the public-facing billboard that draws consumers in and ultimately wins their purchase of the product. Careful attention must be paid so that the final product strikes a balanced, unified look that’s uniquely eye-catching in a design that’s recognizably faithful to each brand.

We’ve collected three co-branded beverage launches that did a bang-up job of pairing two well-known products from venerable brands together in a whole new way. This potent combination effectively doubles brand visibility while introducing consumers to familiar, yet uniquely fun new flavor combinations.

The first reveals a bubbly concoction that unites a sweet carbonated soft drink and an even sweeter childhood candy favorite. The second is an iconic chocolate bar-and-iced-coffee flavor combination. The third combines the classic components of one of America’s most popular vodkas with an iconic beverage brand.

Read on for a terrific tripleheader of co-branded mashups!

About the Author(s)

Joanna Cosgrove

Freelance Writer

Joanna Cosgrove has enjoyed writing about the packaging industry for more than 20 years.

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