Beverage packaging: New artisan wines debut in 3L wine casks

Underdog Wine Merchants

"This is the first time a collection of super-premium, artisan wines, representing some of the world's best wine regions, has ever been offered in a premium wine cask format," notes Adam. "You just do not see this kind of artisan approach to winemaking at this price point …”

Each Octavin Home Wine Bar holds 20 five-ounce glasses and keeps the wine fresh for up to six weeks after opening, so it can be easily enjoyed in under a month in adult households with daily wine drinkers. "It truly delivers artisan wine, a glass at a time," says Richardson.

The wines in the new artisan collection are Monthaven Central Coast Chardonnay, Cabernet Sauvignon and Merlot; Silver Birch New Zealand Sauvignon Blanc; Boho Vineyards California Old Vine Zinfandel; Pinot Evil Pinot Noir and Pinot Grigio; Big House Red and White; and Seven, produced from seven Spanish red varietals. Wines are distributed nationally with a SRP of $22-24.

Octavin Home Wine Bar bridges the wine world's interests in value, environmental positives and creative packaging. "By choosing an Octavin Home Wine Bar instead of glass bottles, consumers reduce packaging waste by 92% and carbon emissions by 55%; and it offers great value by providing the equivalent of four bottles of wine for the price of three," says Richardson. "This allows us to invest in making great wines rather than traditional expensive packaging. By eliminating glass bottle expense, we reduce packaging and shipping cost, and then pass the savings along to customers. These are wines without compromise, the same wines that would go into a bottle, but with the stylish Octavin Home Wine Bar, we can deliver these wines at an amazing price and with sustainable business practices."

Roger Boulton, Stephen Sinclair Scott Professor of Enology and chemical Engineering, Department of Viticulture and Enology, University of California recognizes the need for the wine industry to improve business practices in regard to sustainability. "One of the future challenges for the management of all wine businesses is the reduction of their carbon footprint. This number is made up of several contributions and a series of changes will need to be made probably requiring ongoing adaptation. There are questions of the ownership of these emissions -- such as bottles and packaging -- anything a wine company can do to reduce their carbon footprint will probably be viewed positively by consumers and the larger community. Any wine delivered to market that has resulted in one-third less carbon emissions is a significant and consequential improvement in business practices."

"We've been watching the industry as it adopts innovative packaging, e.g., Stelvin caps. Now, the logical progression is for the package itself used for everyday drinking. The Underdog Wine group has increasingly staked a claim on the premium 3L segment; the unique shape of Underdog's new package will further make their wines stand out from the crowd, "stated Eileen Fredrikson, Gomberg, Fredrikson & Associates.

SOURCE: Underdog Wine Merchants

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