Beverage Packaging Review: A Designer’s 5 Favorites

Beverage packaging redesigns for brands like Budweiser and Nesquik left a lasting impression on veteran graphics designer Chris Harri.

Rick Lingle, Senior Technical Editor

November 28, 2023

5 Slides

Packaging design is a delicate dance to deftly balance imagery, color, text, fonts, graphics, icons, and numerous other details all while engaging consumers' attention.

Requiring a coordinated effort between the design team and brand managers, the result can be design artistry wherein a cohesive whole is more than the sum of the parts.

No one knows that better than packaging designers like Chris Harri, whose passion for design began when he started painting with oils at the age of eight. Back in August, Harri disclosed the stories behind five of his favorite food packaging assignments.

In this slideshow the design veteran shares challenges, solutions, insights, and lessons learned for five memorable beverage packaging projects for brand owners that include Anheuser-Busch and Nestlé.

Each is told in Harris’ own words, lightly edited for clarity.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.[email protected]

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