Cazadores' new packaging celebrates deep Mexican roots

Kari Embree

September 17, 2014

1 Min Read
Cazadores' new packaging celebrates deep Mexican roots

To commemorate Grito de Dolores (Mexico's Independence Day), the popular premium tequila brand Cazadores is launching new packaging. The 100% blue agave spirit has been around since 1922 and the packaging design is a reflection of the tradition of using the same recipe and process since its inception. While the redesign pays homage to heritage and authenticity, the new bottle and graphics helps take Cazadores into the future.

"Our new packaging is another momentous step in Cazadores illustrious history that spans almost a century," says Rene Valdez, senior brand manager for Tequila Cazadores. "The juxtaposition of Cazadores perennial roots with an updated look and feel is sure to excite our existing consumers, as well as attract new ones."

What probably stands out the most is the unique shape of the bottle which showcases the tequila. The neck is embossed with a shout out to its more than 90 years of heritage with 1922 stamped on it and the back of the bottle has words embossed that reference Los Altos de Jalisco – the origin where Cazadores was first created. To top it off is a new cork closure which adds a premium appeal.

The Spanish language label features an imposing and regal stag which the tequila creator Don Jose Maria Banuelo would stare out from his window of his adobe farmhouse in Los Altos and admire. Superimposed above is a brand new logotype debossed on dense, distressed paper featuring the landscape of the Los Altos region. The color palette features bold hues to help consumers decipher which traditional format of tequila they are purchasing: blanco, reposado, anejo and extra anejo

Cazadores retails for the following prices: Blanco ($24.99), Reposado ($26.99), Anejo ($31.88) and Extra Anejo ($59.99).

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