Sponsored By

Crown and SABMiller launch new beverage can with full-aperture end

David Bellm

January 29, 2014

1 Min Read
Crown and SABMiller launch new beverage can with full-aperture end

284618-Beer_can.jpg

Beer can

The South African Breweries Ltd., SABMiller plc’s South African subsidiary, is the first company in the world to serve beer in a a metal can with a full-aperture end that can be completely removed. Developed by Crown Holdings Inc. (www.crowncork.com), this turns the can into a drinking cup. Maurice Egan, SABMiller’s group head of manufacturing says, “With a predicted 400,000 visitors expected to visit South Africa and an anticipated four to six percent increase in demand for beer, the new can is a timely and practical innovation, which has the potential to revolutionize beer drinking at large events.”


“Using a combination of Crown’s food and beverage can technology, the new full-aperture end provides an exciting alternative to traditional cans and glass bottles that are typically prohibited at stadiums and arenas around the world,” says Chris Homfray, president of Crown’s European Div.. “Consumers can now drink directly from the container, streamlining the serving process by eliminating the need to pour beverages into plastic cups.”

.

Sign up for the Packaging Digest News & Insights newsletter.

You May Also Like