Glass bottle makes premium energy drink 'table ready'

OSO Beverages energy drink in glass

"Our new packaging sets us apart from the cluttered mainstream energy drink category by providing a premium, glass-bottle design that discerning customers will be glad to enjoy," says Fouad Kallamni, president of Premier Beverage Group. "Our all-natural formula, iconic brand image and bold identity have always been top shelf. Sophistication and exceptional quality remain OSO's key elements. The final undertaking was designing a world-class bottle that would feature the pristine clarity of the liquid and become the premium experience that exceeds a standard energy drink."

OSO worked with the New York-based brand design team at Monday Collective on the rebranding of its line. "The design for OSO simply expresses the brand concept—a unique natural energy beverage with exquisite taste," says Rochelle Martyn, co-founder of Monday Collective. "OSO has a refined visual presence to challenge the loudness of the energy drinks market with an effortless style and sophistication. The bottle structure was custom designed to reflect its premium stature and a simple brand identity presents the name in a pure and interesting way. OSO's brand design disrupts the visual language of the energy beverage category and has an image that will connect with its style conscious consumer."

"It's clear that energy beverages have become a significant part of the overall beverage landscape," Kallamni explains. "For exclusive on-premise venues such as hotels, restaurants and clubs, canned versions of beverages are generally not considered "tableready". For instance, while you may see Coca-Cola at the table, where it's poured into a glass prior to being served, you rarely—if ever—see a can. Our new packaging provides these venues with the ability to place OSO on the table, and still maintain their high end image."

OSO Beverages has recently completed the designs and production specifications for its glass bottle, and expects to go into production with its new line before the end of 2011. Sales of the new products are expected beginning in late Q1 2012. A preview of the new line, for both glass bottles and aluminum cans, can be seen at www.premierbeveragegroup.com/OSOinnovation.

Source: Premier Beverage Group

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