Miller64 participates in voluntary labelingMiller64 participates in voluntary labeling
March 11, 2015
In response to popular demand for nutritional labeling, Miller64 has become the first U.S. alcohol company to voluntarily provide more detailed labeling.
Last year the U.S. Department of Treasury's Alcohol and Tobacco Tax and Trade Bureau updated guidelines about the nutritional information on labels for all brewers, vintners and hard liquor distillers. Disclosing these guidelines are notmandatory but those that wish to do so can provide more nutritional information -- including serving size, servings per container, alcohol content by volume, calories, proein and fat per serving -- on their packaging.
"With just 64 calories and 2.4 grams of carbs per 12-oz serving, Miller64 is the ideal beer choice for people living a balanced lifestyle," says Gannon Jones, vp of brand marketing at MillerCoors. "Adding the new nutritional label will provide the kind of detail that will give consumers one more reason to reach for a Miller64 when they want to enjoy a beer that fits their way of life."
Jones adds that the company hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making any further decisions.
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