Pepsi's Summertime Packaging Unlocks Free Apple Music

Pepsi’s limited-edition beverage packaging with a special QR code permits consumers to unlock up to three months of free music during the “Press Play On Summer” promotion.

Posted by Staff

May 18, 2023

2 Min Read
PepsiCo, Packaging Digest

PepsiCo sets the stage for a blockbuster summer with limited-edition packaging that promote’s the brand’s with a “Press Play On Summer” campaign. Music lovers will find a special quick-response code that unlocks up to three months of free Apple Music. The QR code can be found on all 20-ounce bottled beverages across the PepsiCo’s carbonated soft drinks portfolio.

The promotion is in partnership with Bad Bunny, Apple Music’s Artist of the Year in 2022.

The offer permits music fans to stream all chart-topping hits by Bad Bunny as well as Apple Music’s full catalog of more than 100 million songs. All free, all summer long.

“Summer is the season of the year that we all get excited about, the one that brings the heat, when we seek the beach, friends, good music and just have a good time,” says Bad Bunny. "I’m happy to partner with Pepsi and Apple Music to bring fans more of what we love and unites us: Music, through this ‘Press Play On Summer’ offer."


“We at Pepsi couldn’t be more excited to kick off this historic partnership with Apple Music and Bad Bunny,” says Todd Kaplan, chief marketing officer – Pepsi. Both Pepsi and Apple Music have such storied histories in the music space delivering first-of-its-kind experiences for our fans over the years, so it is only fitting that we join forces. Bad Bunny is one of the biggest artists on the planet and we are thrilled to welcome him into the Pepsi family! We are excited to give fans unprecedented access to a host of music experiences and Bad Bunny’s catalogue all summer long."

Offer is available with any purchase of specially marked 20-ounce bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry and Starry Zero Sugar with the “Press Play On Summer” QR code.

In Puerto Rico, fans can look for the special code on 1.75-Liter bottles.

Wait, there’s more: every bottle offers a chance at $100,000 instant prizes and a chance to win weekly fly away trips for Apple Music Live VIP experiences.

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