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3 Unique Visions for Cannabis Packaging

Marketers of cannabis products and accessories are leveraging packaging to connect with consumers and differentiate their brands.

Kate Bertrand Connolly

January 9, 2024

3 Slides

As the legal-cannabis industry continues to expand, consumer-goods-style branding is powering packaging design that drives sales. Illicit Gardens, Mello, and Cloudious9 showcase the close connection between branding and packaging in the cannabis and accessories categories.

Pack designs from these three companies illustrate the role of packaging in creating brand recognition and preference, with strategies that range from evoking nostalgia to improving on-pack product information.

Start the slideshow to read more about these brand owners and their products and to see examples of their packaging.

About the Author(s)

Kate Bertrand Connolly

Freelance Writer

Kate Bertrand Connolly has been covering innovations, trends, and technologies in packaging, branding, and business since 1981.

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