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Kate Bertrand Connolly
January 9, 2024
As the legal-cannabis industry continues to expand, consumer-goods-style branding is powering packaging design that drives sales. Illicit Gardens, Mello, and Cloudious9 showcase the close connection between branding and packaging in the cannabis and accessories categories.
Pack designs from these three companies illustrate the role of packaging in creating brand recognition and preference, with strategies that range from evoking nostalgia to improving on-pack product information.
Start the slideshow to read more about these brand owners and their products and to see examples of their packaging.
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