1. Cannabis Packaging Designs for Gen Z
When it comes to the youngest cannabis consumers, Gen Z has a unique experience unlike previous generations. This is because, for many of them, cannabis has been legal in some form their entire lives and they have greater knowledge and trust in the product.
Gen Z consumers who can legally purchase cannabis are in their early to mid 20s. They engage in more enjoyable recreational than medicinal use and want products with fun, innovative designs to reflect that.
What does Gen Z packaging look like?
Gen Z consumers lean towards inhalables over other forms, the main drivers for this being ease of use and popularity. Prerolls, flowers, and vapes are prominent purchases. Some common preferences found in packaging include:
• Loud, flashy colors
• Retro designs
• Bold patterns and shapes
Many Gen Z interests circle around influencers and celebrities with values that match their own. Industries like music, fashion, and gaming have gained the most engagement, and many cannabis brands have taken note of this for their label and packaging designs.
For example, Pure Beauty incorporates their cannabis packaging with their clothing. The product labels are designed with bold, vivid colors, plain backgrounds, and minimal imagery for a modern, eye-catching look. This same pattern is then showcased on T-shirts, sweatpants, hats, and more to link the brand’s design and market more products.
Another brand, Loud+Clear, takes its influence from the music industry and the vape culture found with a younger market. Using bright, fluorescent colors, product flavors standout on the package to correlate with their brand’s identity to amplify the experience at any event.