Amazon’s expansion of its Frustration-Free Packaging incentive program is a leadership move at the right time, says John Blake, senior director analyst on ecommerce packaging for research and advisory company Gartner.
“This expansion is a real need in the industry … from a speed of fulfillment perspective … from a sustainability standpoint,” Blake says. Additionally, wasteful packages are “costing organizations money in a lot of different areas.”
The continued exponential growth of ecommerce demands attention from packaging departments, and “any incentive that drives awareness across the different functions within an organization is a good thing,” according to Blake.
In this 24-minute podcast, Blake comments on:
• The timing of Amazon’s latest effort.
• The absence of chargebacks.
• The question of a positive unboxing experience for the consumer.
• The opportunity for vendors’ to test their own packages, and what this might mean more broadly.
PACKAGING POSSIBILITIES - Season 1: Episode 7
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