Sportlifestyle company PUMA introduces PUMA Re-Suede. PUMA took one of the Brand's most well-known and iconic shoes, the Suede, and re-tooled each component with the highest degree of recycled materials, delivering sustainable style through an unforgettable look.
An icon of culture, the original PUMA Suede was a 70's statement shoe, an 80's Hip-Hop must-have and ever present in the alternative music scene of the 1990's.Famous for its bright colours, suede material, and custom lacing techniques, the PUMA Suede now stands for another thing...sustainability.
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The PUMA Re-Suede has been developed using the latest materials and processes in eco-friendly product innovation. Every aspect of the shoes has been designed with environmental impact in mind including the upper, sockliner, laces and sublining...all made with 100% recycled materials and an innovative new outsole material.The synthetic ultra suede upper material is created by Toray, leaders in the development of environmentally-responsible materials.
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The synthetic suede is comprised of 100% recycled polyester fibers, produced by a chemical recycling process that reduces the energy consumption and the CO2 emission by 80% compared to the production of virgin materials. Additionally, the PUMA Re-Suede outsole is made from Double R Rice Rubber, which replaces a portion of the rubber content with a rice husk filler, reducing the overall rubber needed, and saving considerable fossil fuel energy in manufacturing and agricultural resources.
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The new footwear is incredibly light weight, thereby reducing the fossil fuels needed in transport, saving 15 tons of carbon emissions for every ten-thousand pairs shipped. The Re-Suede will be sold in PUMA's Clever Little Bag, a cutting-edge innovation in sustainable packaging that replaces traditional shoeboxes.
