Avery Dennison unveils new business unit names as part of branding initiative

Avery Dennison has given its business units new names to communicate their focus on market-driven solutions that help make brands more inspiring and the world more intelligent. 

The company's largest business unit, Roll Materials, becomes Label and Packaging Materials to reflect the fact that its innovations in self-adhesive technology extend beyond labeling to packaging applications and solutions. 

Retail Information Services is now Retail Branding and Information Solutions to reflect its comprehensive suites of products and services for retailers and apparel brands, while Office Products becomes Office and Consumer Products to reflect the relevance of its organization and identification solutions to the home as well as the office. 

Graphics and Reflective Products becomes Graphics and Reflective Solutions; and Specialty Tape Division becomes Performance Tapes. The company's Specialty Converting Division, which includes Industrial and Automotive Products, Performance Films, Business Media and Security Printing, is now Designed and Engineered Solutions. Medical Products, the RFID Division, and Automotive are now Medical Solutions, RFID, and Automotive Solutions, respectively. 

The name changes took effect March 18 and first appeared in the company's online 2010 Year in Review, which is available at www.averydennison.com/2010review. Titled "Inspired Brands. Intelligent World," the review reflects the company's vision for achieving customer satisfaction and sales and earnings growth through innovative, high-performance materials, technology and solutions. 

Source: Avery Dennison