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Growth and fragmentation in flexibles gives brands food for thought: gallery
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VerDeSoft’s hybrid paperboard pouch is one of the early examples of mashing the eco-responsible attributes of paperboard with the format and functionality of a squeeze-to-dispense pouch. The paperboard provides the rigidity necessary to withstand the pressure of squeezing and “extruding” fresh pasta while the flexible pouch-like format offers point-of-purchase differentiation on shelf for the brand, extended shelf life and a unique user experience for consumers.
From shortbreads to nibble during a relaxing afternoon tea to jellied snacks for tots to cosmetics targeting low income consumers, flexible packaging—and specifically pouches and sachets—are currying favor among diverse global consumers, as these four examples show.
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