Portable packet platforms a drink mix for women

With a "Just Add Water!" ease of use, Clif Bar, Inc., Berkeley, CA, maker of the Whole Nutrition Bar(TM) for women, recently launched a new drink mix designed to help women stay hydrated throughout a busy day. Its LUNA Elixir(TM), what it defines as the first organic drink mix formulated specifically for the nutritional needs of women, is made portable by a convenient polyester/foil packet. Label Technologies (www.labeltech.com) provides the packet, which is flexo-printed with lively, animated, fruit-filled graphics in bright colors. "The benefits of hydration go beyond quenching thirst. Staying hydrated aides digestion, reduces the risk of disease and infection and encourages healthy skin, among other benefits," says Tara DelloIacono Thies, RD, a nutrition strategist for LUNA. The new drink mix comes in four flavors: Orange Passionfruit; Pomegranate Berry; Raspberry Lychee; and Dragonfruit Kiwi. Designed for use on-the-go, the palm-sized, shaped packets easily fit in a purse, a desk or a backpack. Each one has a tear-tab top for easy opening and contains 0.5 oz of mix featuring 16 women-specific vitamins and minerals. The mix makes a 50-calorie drink when combined with water. Available nationally at Whole Foods, Wild Oats, Amazon.com and Drugstore.com, the product carries a suggested retail price of $1.29.