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Ralph Lauren fragrances debut in high-performance pumps
Linda Casey
January 30, 2014
1 Min Read
Ralph Lauren Big Pony fragrances
Ralph Lauren Big Pony fragrances
L’Oreal expands the company’s Ralph Lauren Fragrances brand with the worldwide launch of the Big Pony Collection for men. The fragrances are packaged in crimpless, high-performance pumps. The packaging is supplied pre-assembled with the pump for easy fitting, which the manufacturer says can increase filling productivity as much as 40 percent. In addition, it has no rubber gasket, which can affect the fragrance.The fragrance pump is the Rexam TNP. With The Crimpless System (TCS) invented and patented by Rexam in 1988, the high-performance pump’s collar can be adjusted to fit the bottle design.
The new packaging is the newest expansion of L’Oreal’s worldwide partnership with Rexam. L’Oreal says it has a philosophy of developing innovative products and accessible pricing to the greatest number of consumers possible, according to the firm. This collection of four new men’s scents was released to accompany Ralph Lauren’s Big Pony clothing line and will be heavily promoted to the under-30 men’s market.
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