Sealed Air Rebrands to SEE

Sealed Air has evolved its corporate and iconic brands to SEE, showcasing a market-driven, customer-first solutions company.

2 Min Read
Sealed Air becomes SEE
Sealed Air has rebranded to SEE, as a market-driven, customer-first company. The brand showcases three categories for its packaging solutions: automation, digital, and sustainability.Image courtesy of SEE

Sealed Air Corp. has officially changed its corporate brand to SEE, taking the next step in reinventing the company.

Sealed Air has evolved its corporate and iconic brands to showcase a market-driven, customer-first, solutions company. SEE partners with customers to deliver packaging solutions integrating automation, digital, and sustainability.

SEE’s growth and earnings performance has significantly increased over the last five years built on the SEE Operating Model and executed by the SEE Operating Engine and SEE Operational Excellence.

“We are relentlessly reinventing SEE from product driven to a world-class, market-led company powered by automation, digital and sustainable packaging solutions," said Ted Doheny, president and CEO. “SEE is making the future of packaging real and we expect this to enhance our valuation.”

The company's new corporate brand represents the power of its brands and solutions that include equipment, services, and materials. SEE has grown and evolved beyond what it once was, and the new corporate brand and logo are a direct reflection of that transformation. SEE is continuously redefining what packaging does and can do by integrating automation, digital, and sustainability into solutions that exceed the needs of its customers.

SEE's solutions include designing, manufacturing, sourcing and delivering automated packaging solutions with paybacks shorter than 3 years. The company is on a path to more than double its automation portfolio by 2027.

For digital, the company expects over 80% of its sales to be transacted digitally by 2027. SEE’s solutions reach consumers through engaging and cost-effective digital designs and content.

SEE continuously brings customers new, innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity, and reduce carbon impacts of products and packaging. Nearly 20% of its materials portfolio comes from recycled or renewable sources. SEE's Net Positive Circular Ecosystem makes sustainability affordable for customers by lowering their total cost through automation, digital, and innovative packaging solutions.

“We are excited to become SEE,” said Doheny. “We are solving our customers’ critical packaging challenges to make our world better than we find it.”

SEE (under Sealed Air) began in 1960 after an idea for insulated bubble wallpaper morphed into the BUBBLE WRAP packaging brand. In 1998 the company acquired Cryovac, establishing new leadership in food packaging. The company has grown into a global organization that provides packaging solutions to many industries including food, fluids & liquids, and e-commerce with various acquisitions.

SEE has approximately 17,300 employees across the world and serves customers in 120 countries and territories.

About the Author(s)

Powder Bulk Solids Staff

Established in 1983, Powder & Bulk Solids (PBS) serves industries that process, handle, and package dry particulate matter, including the food, chemical, and pharmaceutical markets.

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