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Food & Beverage Packaging Roasts and Toasts Volume 1

We cite five food and beverage packaging wins and five fails found on the X social media platform posted in January by consumers like you.

Rick Lingle

February 1, 2024

2 Min Read
Canva

Most people have an opinion about packaging. It’s something they’re more apt to share on social media when those feelings are strong, either that the packaging is very good or very bad.

We’ve collected those that got our attention in January and narrowed the category to 10 examples of food and beverage packaging. For balanced coverage, we feature five roasts and five toasts.

We’ll end on a high note, so first you’ll find the five packaging examples that got roasted.

A well-publicized recall can create a ripple effect that spreads to related products and packaging.

View post on Twitter

Styrofoam aka expanded polystyrene (EPS), which is used for take-out food and beverage packaging, is the subject of this passionate and well-presented rant.

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Ecommerce is a major source of packaging fails, with disgruntled customers complaining about excessive packaging. However, the other major ecommerce problem is a product found to be damaged upon arrival. This is a Prime (pardon the pun) example of an epic fail for a cartoned peanut butter.

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Pizza or any delivered product in India that arrives in this poor of shape would a problem anywhere in the world. On a positive personal note, that damaged but colorful Domino's box is a lot more slick-looking than what we get in Illinois.

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Easy open packaging like this “peel here” example is a popular venting target because it’s so universally common.

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Packaging Wins.

Repurposed packaging hits a high note.

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Heat index printed on the bag clearly indicates the level of hotness before you buy.

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Outstanding right-sizing example.

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Marketer praises this classy, thoughtfully designed subscription snack packaging and so do we.

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Who doesn't like a happy ending? This impressive packaging reuse example turns a lemon of ocean packaging litter into crustacean lemonade.

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About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.

https://twitter.com/PackmanRick[email protected]

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