Innovative Safe-T-Can™ 'whipps' up benefits for Basic American Foods

More value, less hassle and no-can-opener required are key features of the new reclosable high-density propylene can for Whipp™ Instant Mashed Potato granules from Basic American Foods. The new container includes a snap-off cap and a built-in grip for pouring, and the stackable design and the rack-compatible size make the Safe-T-Can easy to store, too.

Graham Packaging Company, L.P. (www.grahampackaging.com) designed the innovative Safe-T-Can for Basic American Foods in direct response to customer feedback. Prior to the design process, Basic American Foods conducted extensive research to determine the packaging features that were most important to its customers. Safety, ease of use and convenient storage were identified as the top priorities. Graham Packaging then designed the Safe-T-Can with features that address each customer priority. The wide mouth of the can and snap-off, reclosable cap eliminate the need for a can opener, which was identified as an important safety consideration by Basic American Foods' customers. A peel-back foil barrier under the cap further protects food contents. The Safe-T-Can also features a built-in handle to ensure easy pouring and a no-slip grip. The 105-oz, six-layer HDPE container replaces a No. 10 metal can.

"The Safe-T-Can is an example of designing a product that meets the specific needs of the end user," says Terry Keener, Graham Packaging's business development manager for food and beverage polyolefins. "We created a container that pairs design with functionality and offers all the features that are important to Basic American Foods' customers."

The economical WHIP brand is available in three varieties: WHIPP Complete Instant Mashed Potatoes with vitamin C, WHIPP Instant Mashed Potatoes with vitamin C and WHIPP Automash Potato Mix. Basic American Foods launched the Safe-T-Can to food service distributors in January 2006. "Improved packaging adds important value for our customers," says Roger Smith, senior marketing manager, customer products at Basic American Foods. "The Safe-T-Can design was driven by our customers' stated priorities. Graham Packaging helped us consider many options and then designed the one that best addressed our customers' needs."