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September 27, 2023
This new item comes with a pouch that toasts bread and melts cheese like a real grilled cheese sandwich from the stove.Kraft Heinz
Kraft Heinz has launched 360CRISP, a new item for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP made its first debut with the launch of LUNCHABLES Grilled Cheesies.
The packaging includes an innovative microwaveable pouch that is able to create the crispy goodness inside. The package has the same look as the famous LUNCHABLES line.
As the brand’s first expansion into the frozen food category, LUNCHABLES Grilled Cheesies features innovative technology that delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds.
The food brand plans to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.
Grilled Cheesies sandwiches come in Original and Pepperoni Pizza.
About the Author(s)
Kristen Kazarian has been a writer and editor for more than three decades. She has worked at several consumer magazines and B2B publications in the fields of food and beverage, packaging, processing, women's interest, local news, health and nutrition, fashion and beauty, automotive, and computers.
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