Packaging Roasts and Toasts February 2024

From WcDonald’s sauce and Jack Daniel’s cans to M&S bottled pancake mix, we note the past month’s food and beverage packaging wins and fails.

Rick Lingle, Senior Technical Editor

March 6, 2024

2 Min Read
Rick Lingle/Canva

People have an opinion about most topics whether that be the weather or politics or movies or online products or you-name-it.

Many also have opinions they share about a topic that’s always top-of-mind for us, packaging.

They are motivated by the need to vent their frustration to express that opinion online with others or express their appreciation for a packaging job well done.

It’s in the name of balanced coverage we present both views of packaging equally, starting with the following five examples of food and beverage packaging that were roasted on the X platform. We’ll end things on a positive note with five examples of praise-worthy packaging.

Something’s amiss when cans of Jack Daniels look like cans of Coke Zero. With 23 million views, this post in late February went viral.

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This bagged bread falls woefully short of Amazon’s retail-ready packaging protocol.

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Many people agreed that this M&S bottled pancake mix in single-use plastic packaging was an unnecessary nonstarter.

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Coca-Cola regional manager roasted for suggesting that packaging litter is not their responsibility. Call me old fashioned, but I sympathize with brand owners forced to pay for someone else’s carelessness. This is the new world of sustainability driven extended producer responsibility (EPR).

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A peeled and bagged two-pack of eggs can be seen as either supremely convenient or, as in this person’s opinion, blatantly wasteful.

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Packaging that's positively toasted.

McDonald’s anime-inspired WcDonald’s sauce is getting a lot of love. For more on what this is all about, see the news release.

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A collector appreciates Oreo Space Dunk’s awesome packaging.

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The cost of sustainability: Kudos on the extraordinary effort backed by an equally extraordinary budget that made Heinz ketchup's plastic packaging more sustainable.  

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Mr. Beast’s bars over-the-top specialty packaging: when one person’s excessive packaging is another’s ultimate unboxing experience.

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Full disclosure and with apologies to mom: this packaging that compels you to play with the food is included as a personal favorite.

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About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.[email protected]

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