Plastic-Free Paper Packaging for the Win

New water-resistant packaging paper aims to simplify consumers’ curbside recycling efforts.

Joanna Cosgrove, Freelance Writer

December 13, 2023

2 Min Read

Move over wax- and plastic-coated paper packaging, there’s a new paper-based, moisture-resistant option in town. Boasting 200% greater water-resistance than comparable, standard 24-pound white wove paper, HydroBlox from JBM Packaging is a certified recyclable uncoated paper that’s engineered to offer superior barrier protection for products exposed to water or condensation.

Backed by a recycling certification from Western Michigan University and FDA approval for use with food products, JBM employs a “proprietary blend of agents” throughout the papermaking process to improve HydroBlox’s water resistance in a way that does not hinder its recyclability. It’s designed to protect perishable items, such as chocolate and baked goods, and is also positioned as an option for broader applications where water-resistant properties are needed; these include cosmetic and personal care segments and pet products, art supplies, and outdoor gear like camping equipment.

Additionally, HydroBlox paper can be used to protect documents like parking tickets from outdoor exposure. 


Engineered for convenient curbside recycling.

HydroBlox was developed for easy incorporation into household curbside recycling, enabling consumers to recycle more easily and efficiently.

“Across all industries, our customers want plastic-free packaging solutions,” comments Jessica Black, director of sales, JBM Packaging. “We want to give our customers quality alternatives as they look to replace their plastic packaging.”

The impetus that gave rise to HydroBlox was the humble recyclable paper cup used at water coolers, fitness centers, and snacks counters. From there, JBM identified the opportunity to expand the application to other industries as its customers look to reduce nonrecyclable packaging, and replace it with paper-based, recyclable solutions.

JBM can fully customize HydroBlox for different packaging applications of various sizes, perforations, adhesives, hanging holes and windows. What’s more, HydroBlox can be flexo- or litho-printed with vivid colors, images, and messaging, to help brands get customer attention, whether it’s for a retail product shelf or part of the ecommerce unboxing experience. 

About the Author(s)

Joanna Cosgrove

Freelance Writer

Joanna Cosgrove has enjoyed writing about the packaging industry for more than 20 years.

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