Five major shifts in how U.S. consumers feel and act are revealed in the U.S. Grocery Shopping Trends 2014 report and shown in the infographic:
1. Consumers are taking advantage of options in where they can shop, even though grocery stores remain the main destination. Do you create packages for non-traditional outlets?
2. Women are still the “primary shopper” but men are sharing this role more and more. How do your packaging designs appeal to both genders?
3. How consumers prepare to shop varies according to age, with Boomers planning ahead and stocking their pantries. Millennials typically decide more on-the-fly, shopping to buy a meal.
4. Because consumers are more focused on wellness, fresh rather than processed foods take center stage.
5. Shoppers trust retailers when it comes to food safety and see them as an ally.
Released in June 2014, the research was conducted by the Food Marketing Institute in partnership with The Hartman Group. The report is available for $100 for non-members of FMI. It is free for FMI members. Visit www.FMI.org/Trends2014 to order a copy, as well as to view a three-minute video of highlights.