Target debuts imported holiday-themed packaging with a nostalgic look and interactive features.

Rick Lingle, Senior Technical Editor

December 19, 2023

5 Slides

As I wandered the aisle of Target that December day what to my surprise should appear, but delightful cookie tins on holiday display.

It was immediately apparent they were designed and decorated with charming details. Beyond that and after closer inspection, several of the tins were found to have interactive features that could best be described as inspired and enlightening.

For example, one plays music...and doesn't need batteries. And another has a built-in projector.

The imported tins come by way of M&S (Marks & Spencer) in Ireland. A little research revealed they were available last holiday season in the UK where they were warmly welcomed.

A selection of the tins, which house — literally a house in some instances — cookies, cocoa mix, or chocolates, are featured in this heartwarming slideshow. They are best viewed from a cozy location with a cup ‘o hot chocolate.

About the Author(s)

Rick Lingle

Senior Technical Editor, Packaging Digest and PlasticsToday

Rick Lingle is Senior Technical Editor, Packaging Digest and PlasticsToday. He’s been a packaging media journalist since 1985 specializing in food, beverage and plastic markets. He has a chemistry degree from Clarke College and has worked in food industry R&D for Standard Brands/Nabisco and the R.T. French Co. Reach him at [email protected] or 630-408-7184.[email protected]

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