Dannon tops off yogurt cup with crunchy granola

Dannon tops off yogurt cup with crunchy granola

Activia Parfait Crunch will be available in February in supermarkets nationwide in four flavors: Strawberry & Granola, Mixed Berry & Granola, Vanilla & Granola and Peach & Granola. Each single-serve 6-oz cup with its granola topper retails for $1.29. These cups are short and wide to allow for easier mixing (same as Dannon Fruit on the Bottom), but this is the first Granola topper product for the Activia brand and for the Dannon company.

Activia contains the probiotic culture Bifidus Regularis (Bifidobacterium lactis DN 173 010) and helps regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle. That's why The Activia Promise encourages people to experience the benefits of Activia firsthand. If consumers are not satisfied after eating the product, Dannon will refund up to $12.00 (see terms and conditions on Activia products and www.Activiapromise.com).

"Activia Parfait Crunch blends sweet, refreshing fruit lowfat yogurt with granola to give you a creamy and crunchy snack," says Philippe Guerra, senior brand manager at Dannon. "We're offering the Activia Promise because we want everyone to love the way they feel when they try our flavorful products and see for themselves how Activia helps them."

The Activia Promise runs from Dec. 20, 2010, through April 15, 2011; all claims must be postmarked no later than April 30, 2011 and received no later than May 14, 2011.

Source: The Dannon Co.

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