February’s Festival of Snack Food PackagingFebruary’s Festival of Snack Food Packaging
Packaging Digest celebrates National Snack Food Month with a packaging nod to snackers and munchers featuring major brands and unique designs.
February 27, 2023
I’ve earned a reputation as an affirmed “grazer” who can snack his way through the day. I probably like snacks for the same reasons you do.
According to 84.51°, a company that specializes in data that helps Kroger and its partners create customer-centric shopper journeys, 59% say they snack mainly because of craving.
That’s 100% me.
Some 21% say they snack because they don’t have time for a full meal. Not to boast, but I can squeeze in three meals even on snack-heavy days.
Whatever the reasons, the global market is supersized huge: it was valued at $1,450.4 billion in 2021 and is expected to expand at an annual yearly rate of 2.7% from 2022 to 2030, according to a Mordor Research report.
The domestic snack food growth rate is much higher at 3.8% yearly, way to go US!
In tribute to February as National Snack Food Month, we’ve put a packaging twist on the festivities with nine examples in this slideshow gallery. You’ll find brands including Cheez-It, Frito-Lay (of course), Post Consumer Brands, Mars M&Ms, Ben & Jerry’s and more.
Grab a bag of munchies and enjoy our sweet and savory gallery that ranges from reality star crackers to a marketing campaign that imploded to 3D printed gummies that encourage kids to play with their food.
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