March 15, 2023
For the first time in nearly 40 years, McCormick & Co. made a packaging change across the global flavor brand’s core red-cap branded herb and spice bottled products.
It’s a significant one and involves more than just a packaging change. The new PET bottles that have been tested and preferred by consumers address their desire to cook with the freshest herbs and spices. The brand's new signature SnapTight lids will assure home cooks that the bottles are closed tight, locking in flavor and freshness between use.
The new bottles have begun to rollout on retail shelves nationwide, and the transition will continue through the year for all McCormick red cap products. This includes the most essential herbs and spices, such as cinnamon, garlic powder, paprika, parsley, and crushed red pepper.
"Our new bottle redesign is not only a milestone celebration for the brand, but for our home cooks as well," says Nikki French, group vice president marketing, NA Consumer at McCormick. "These changes deliver a new standard when it comes to our passion and continued pursuit of flavor."
From packaging through at-home use, McCormick has implemented several changes that give consumers reasons to add them to cart. Leveraging the redesign as a substantial opportunity to further their environmental commitments and listening to consumer feedback, the new bottles are made from a 50% post-consumer recycled (PCR) plastic. Prominently printing product names and best by dates on the lid, will help consumers reach for the right flavors.
Clear label designs showcase the transparency and quality of McCormick herbs and spices.
A change was made on the packaging line as well. An improved bottling process draws out excess air during filling, reducing the amount of oxygen inside that can impact freshness over time; and new proprietary SnapTight lids audibly seal in flavor, so herbs and spices remain fresher, longer.
The company’s commitment to using 50% PCR bottles for McCormick’s everyday herbs and spices reduces the bottles’ carbon footprint by approximately 18-23% across all sizes.
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