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New Food Packaging Graphics Appeal to Lunch-Meat Lovers

New Food Packaging Graphics Appeal to Lunch-Meat Lovers
New graphics for the Land O'Frost Premium line of lunch meats show appetizing sandwiches on the front, while consumers can see the actual product through the clear backs.

Recognizing that lunch meat is only as appetizing as its packaging, Munster, IN-based Land O’Frost is making the products in its flagship Premium Meat line more attractive than ever with redesigned pouch graphics.

Land O’Frost worked with Little Big Brands, White Plains, NY, to execute the new packaging design, which emphasizes appetite appeal via product attributes such as quality, taste, and freshness.

The front of each pouch features a delectable photograph of a sandwich made with the product, plus a call-out stating that the brand uses no by-products, artificial flavors, or added hormones. The brand’s signature blue color frames the brand/product information and graphics.

On the new packaging, only the graphics have changed. The package structure — a reclosable, dual-zipper pouch with a transparent back panel to display the product — remains the same.

The new packaging, expected to hit shelves in July 2020, represents the first significant redesign for the brand since it launched in 1990. Land O’Frost’s Premium Meat line comprises 11 products, including Old World Style Black Forest Ham, Oven Roasted Turkey Breast, Home-Style Brown Sugar Ham, Roast Beef, and Sliced Hard Salami, all sold in 1-lb pouches.

For concerned consumers, an obvious button on the front-of-pack calls-out what bad stuff is not contained in the product.

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