Peppers get 'sweet' single-serve packaging

When it comes to food packaging, convenience is one of the key factors driving growth in this category. Coupled with a spike in snacking and a demand for portion control sizes from health-minded consumers and it is easy to see why single-serve packaging has grown significantly in the marketplace.

According to research from The Hartman Group, what consumers want more of is fairly basic:

Those attributes help address their needs in three major eating categories:

Taking advantage these dining trends is Baloian Farms as it expands its product line to include a new offering –sweet mini peppers with fat-free ranch, packaged all together in a single-serve cup.

“We know that today’s consumer is looking for convenient, easy and on-the-go options for snacking. We saw this as an opportunity to not only expand our product line and continue to build the pepper category, but introduce a product that would appeal to all consumers with its convenient ready-to-eat, portion controlled size, and flavors that all ages enjoy,” says Jeremy Lane, sales manager of Baloian Farms.

Since the packaging contains fresh, whole mini sweet peppers, the issues of freshness and shelf life commonly linked with fresh-cut products, have been reduced.

“We are excited to be able to offer consumers another healthy option that they can enjoy year round, as well as to be able to offer retailers a product that will help increase sales in the pepper category. We are constantly striving to find innovative and new opportunities to continually bring our customers premium fresh products,” adds Lane.

The product is available year-round and has a 21-day shelf life.  Peppers are packed in an 11 count case and are available for sale.