Kellogg removes immunity claims on cereal boxesKellogg removes immunity claims on cereal boxes

Kellogg Co. , Battle Creek, MI, has announced its move to discontinue the immunity statements on its Rice Krispies cereals.

Last year, Kellogg Co. started adding antioxidants to Rice Krispies cereals in response to parents indicating a desire for more positive nutrition in kids' cereals.

The communication will be listed on the packaging for the next few months as that packaging flows through store shelves. It will, however, continue to provide the increased amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers. "We will continue to respond to the desire for improved nutrition, and we are committed to communicating the importance of nutrition to our consumers," the company reports.

SOURCE: Kellogg Co.,

http://www.kelloggcompany.com/