Sara Lee Introduces New Nutrition Labeling

Sara Lee North American Fresh Bakery is launching new labels aimed at helping consumers make better food choices. The call-out graphics with key nutrition information, called Nutritional Spotlight, will appear on all of its bread, bun and bagel products beginning in January with their Soft & Smooth brand bread line. This new labeling provides consumers with essential nutrition facts to make fast, informed decisions about the Sara Lee bread, bun and bagel products they purchase for their families.

The Nutritional Spotlight banner complements the Nutrition Facts Label currently required on all food products providing consumers a quick snapshot of important dietary nutrients. "We know individuals want convenient, nutritious choices when shopping at their grocery stores," said Tim Zimmer, vice president, Sara Lee North American Fresh Bakery. "The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families."

The Nutritional Spotlight highlights the following information: Calories, total fat, sodium and sugars per serving on all products; Percentage of daily recommended folic acid per serving on all Sara Lee white bread, bun and bagel products; Percentage of daily recommended fiber per serving on all Sara Lee wheat and whole wheat bread, bun and bagel products; Grams of whole grain recommended per serving on all Sara Lee white, wheat and whole wheat bread and bun products

"Choosing the right bread is a vital part of a healthy diet and an easy way to get essential nutrients needed to maintain a nutritious lifestyle," said Connie Diekman, RD and Nutrition Communications Consultant. "Reading nutrition labels and making informed decisions about the everyday food purchases a family makes will greatly impact their overall health."

Source: Sara Lee Corporation

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