Turn-key color solution debuts at Labelexpo

An extension of the PacVantage software and technology for digitally printed labels, which was introduced at Labelexpo Europe last year, debuted at Labelexpo Americas 2008. The software now provides a turn-key solution for color-management for digital printing of labels on self-adhesive rollstocks faced with Digilyte polyolefin film and is the result of the collaborative efforts of EskoArtwork, ExxonMobil Chemical and Avery Dennison.
According to the companies, the new color-management system creates an accurate proofing system that helps ensure that proofs created from files processed with EskoArtwork software with PacVantage™ technology and proofed on an HP Designjet Z3100 proofer can be reproduced on ExxonMobil Chemical's Digilyte™ polyolefin films with little or no adjustments made to the HP Indigo press. 
Company officials are so confident about the technology that they announced a new "color guarantee" at a press conference held on Sept. 11 at the Chicago tradeshow. "The color on the HP Z3100 proof will be a commercial match to the HP Indigo print," stated Robert Eller from ExxonMobil Chemical, in a post-show interview. "We don't make that as an assertion, we make that a guarantee."
It's important to note that the color guarantee only ensures a commercial match, which generally is perceived as a color match that's close enough to be commercially sold. This standard differs depending on the individuals looking at the printed piece, thus a commercial match can be difficult to quantify.
Key to the color-management system is new Avery Dennison self-adhesive rollstocks faced with ExxonMobil Chemical’s Digilyte™ polyolefin films. To activate the color guarantee, narrow-web label printers use EskoArtwork software with the Designjet Z3100 proofer and print the labels using a HP Indigo press and Avery Dennison self-adhesive rollstock faced with Digilyte™ films. The labelstock has a stated shelf-life of one year.