Darigold a farmer-owned, Seattle-based dairy that distributes its products in Washington State, Idaho and Oregon, has launched creamers in two flavors and two sizes in a contoured bottle with an easy-pour cap. The French vanilla and hazelnut flavors grab attention in the dairy case, incorprating heat-shrinkable PETG bottle labels from Printpack (www.printpack.com). Providing point-of- purchase appeal, the labels are gravure-printed in six colors. States Randy Eronimous, marketing director for Darigold, “The overall look has excellent shelf presence that we believe will lead to increased sales.”
The characteristics of the Pure Affinia ™ PETG film allow the sleeves labels to shrink around the contours of the bottles, allowing for a message around the neck and the entire container. The glossiness of the film enhances the high impact graphics on the 360-deg label. Graphics include an ingredients statement, bar codes, promotional information and nutrition facts.